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Solution 04

Sales Automation

Keep every live deal moving without relying on someone to remember the next follow-up.

Cerebro can prepare and send contextual follow-ups, schedule reminders, update CRM records and deal stages, and trigger the next agreed action as a lead moves through your pipeline. Your team stays in control of pricing, negotiation and judgement while repetitive sales admin happens automatically.

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SYSTEM BRIEF

A sales system built to keep follow-up, CRM records and next actions moving between human conversations.

Cerebro handles the repetitive work around an active sales pipeline so opportunities do not depend on somebody remembering every task. Context stays current, follow-up happens on time and your team steps in where persuasion, pricing or judgement actually matters.

External research below describes wider sales trends, not guaranteed revenue. Final messaging, timing, CRM actions and approval rules are agreed before automation goes live.

01 / System view

What gets automated

Contextual follow-up, reminders, CRM updates, summaries and agreed next actions between sales conversations.

02 / System view

What stays human

Negotiation, pricing, objections, promises and relationship-heavy decisions remain with your sales team.

03 / System view

What stays current

Deal stage, ownership, last contact, next action and key conversation context stay attached to the opportunity.

71%Most seller time is not spent sellingSalesforce found UK and Ireland sales reps spend 71% of their time on non-selling work such as admin and meeting preparation.
90%AI is already mainstream in UK salesSalesforce's 2026 research found 90% of UK sales organisations use AI for tasks such as prospecting, forecasting, lead scoring or drafting emails.
38%Agents are expected to cut research timeUK sellers in Salesforce's 2026 study expect fully implemented agents to reduce prospect research time by 38%.
1.7XTop performers use prospecting agents moreSalesforce found top-performing sellers were 1.7 times more likely to use prospecting AI agents than underperformers.

FOUNDING CLIENT PACKAGES

Ongoing operation, managed by Cerebro.

Introductory Cerebro pricingFounding-client rates designed to make a first implementation accessible without presenting the work as low-value.

Final scope is confirmed before payment. Prices exclude VAT where applicable and do not conceal external hosting, telephony, software or model-usage costs.

A managed monthly service. Cerebro monitors the system, resolves agreed faults, maintains integrations, updates knowledge or logic and continually refines the workflow. Third-party software and usage are included only where stated; otherwise they remain transparent and separately approved.
Higher involvement

Revenue Operations

£349/ month
Consult first. Commit second.

The price above is a typical monthly rate for this managed solution, not an immediate charge. Select it to start a private consultation. Cerebro will review your requirements, respond within 1 working day with the proposed scope and costs, and arrange a discovery meeting where needed before you decide whether to proceed.

Cerebro manages the sales automation that keeps active opportunities moving between conversations, with follow-up, CRM updates and next actions handled around rules your team approves.

  • Contextual sales follow-ups drafted or sent using the current deal information
  • CRM contacts, notes, owners and deal stages kept up to date automatically
  • Reminders and next actions triggered when an opportunity reaches agreed stages or deadlines
  • Human approval retained for pricing, negotiation, promises and sensitive commercial decisions
  • Ongoing monitoring, failed-action review and monthly pipeline optimisation

These are introductory package prices for clearly defined scopes. More complex requirements remain available through a private consultation and are quoted before any commitment.

HOW THE SOLUTION WORKS

The important information, arranged in one view.

See the sequence, practical capabilities and control points without moving through several repetitive sections.

01 / Operating model

From signal to completed action.

01
CaptureEmails, calls, meetings, notes and agreed CRM activity are attached to the correct opportunity.
02
PrioritiseRules such as deal stage, value, urgency and last contact help show which opportunities need attention first.
03
PrepareThe system can draft the next reply, schedule follow-up, create tasks and keep the CRM record current.
04
Approve + actRoutine actions can run automatically while pricing, negotiation, promises and important decisions stay with authorised people.
02 / What it enables

Practical capability.

01Pipeline hygiene

Deal stages, owners, next actions and key details are kept current instead of relying on memory.

02Follow-up continuity

Agreed follow-ups can be drafted, scheduled or sent so active opportunities do not quietly go cold.

03Meeting preparation

The system can summarise the account, previous conversations and open actions before the next call.

04Task orchestration

A change in the pipeline can create reminders, internal tasks, emails or other agreed next steps automatically.

05Forecast visibility

Cleaner CRM information makes it easier to see what is active, delayed, won, lost or waiting on a decision.

06Human negotiation

Commercial judgement, pricing, objections and relationship-heavy conversations remain with your sales team.

03 / Control

Visible boundaries.

Approval gates

You choose which messages and actions can run automatically and which ones must be reviewed first.

Approved context

Drafts and actions use the customer, deal and business information you allow the system to access.

Communication rules

Timing, frequency and stop conditions are defined so automation does not become spam.

Pipeline audit

Changes, failed actions and exceptions remain visible so the sales process can be checked and improved.

Build the system around the work that matters.

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