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Solution 02

Lead Systems

Stop letting good enquiries disappear between forms, inboxes and follow-ups.

Cerebro brings leads from your website, forms, calls and messages into one clear pipeline. The system records the details, checks each enquiry against the criteria you choose, follows up at the right time and routes qualified opportunities to the right person so your team always knows who needs attention next.

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SYSTEM BRIEF

A lead system built to capture interest quickly, qualify it clearly and keep follow-up moving.

A useful lead system makes sure an enquiry becomes owned work instead of another message somebody has to remember. Cerebro captures the lead, keeps the details together, checks it against your rules and moves the right opportunities toward a person or an agreed follow-up path.

External research below is directional evidence, not a guarantee of conversion or revenue. Final channels, qualification rules, contact timing and usage are agreed with the client.

01 / System view

Where leads enter

Website forms, campaign responses, messages and other agreed sources can feed one structured lead record.

02 / System view

How they qualify

Your questions and criteria decide fit, urgency, ownership and what should happen next.

03 / System view

What your team receives

The owner gets the contact details, source, enquiry context, qualification answers and next action in one place.

8XFast response changes conversionInsideSales found conversion rates were more than 8X higher when inbound leads were contacted in the first five minutes rather than later.
57.1%First contact often comes far too lateInsideSales found 57.1% of first call attempts in its study happened more than a week after the lead arrived.
36%Sales teams lack prospecting capacitySalesforce's 2026 UK research found 36% of sellers said they lacked enough bandwidth for adequate cold outreach.
54%AI is already being used for prospectingSalesforce found 54% of UK sales professionals were already using AI for prospecting in its 2026 State of Sales research.

FOUNDING CLIENT PACKAGES

Ongoing operation, managed by Cerebro.

Introductory Cerebro pricingFounding-client rates designed to make a first implementation accessible without presenting the work as low-value.

Final scope is confirmed before payment. Prices exclude VAT where applicable and do not conceal external hosting, telephony, software or model-usage costs.

A managed monthly service. Cerebro monitors the system, resolves agreed faults, maintains integrations, updates knowledge or logic and continually refines the workflow. Third-party software and usage are included only where stated; otherwise they remain transparent and separately approved.
Several sources and journeys

Managed Lead Operations

£349/ month
Consult first. Commit second.

The price above is a typical monthly rate for this managed solution, not an immediate charge. Select it to start a private consultation. Cerebro will review your requirements, respond within 1 working day with the proposed scope and costs, and arrange a discovery meeting where needed before you decide whether to proceed.

Cerebro manages the system that captures, qualifies, routes and follows up your incoming leads so good opportunities do not get lost between channels or forgotten after first contact.

  • Leads captured from agreed forms, inboxes, campaigns or other connected sources into one structured pipeline
  • Fit, urgency and next step assessed using qualification questions and rules your business approves
  • Qualified leads routed to the right person with source, contact details and enquiry context attached
  • Follow-up, nurture and reactivation sequences run according to agreed timing and stop conditions
  • Ongoing monitoring, duplicate and exception review, monthly optimisation and transparent usage limits

These are introductory package prices for clearly defined scopes. More complex requirements remain available through a private consultation and are quoted before any commitment.

HOW THE SOLUTION WORKS

The important information, arranged in one view.

See the sequence, practical capabilities and control points without moving through several repetitive sections.

01 / Operating model

From signal to completed action.

01
CollectNew enquiries from agreed forms, inboxes, calls or campaigns are captured into one lead record.
02
StructureThe system cleans the details, reduces obvious duplicates and keeps the source, contact information and enquiry context together.
03
QualifyYour agreed questions and criteria are used to flag fit, urgency and the most appropriate next step.
04
Route + nurtureQualified leads are assigned and followed up; leads that are not ready can enter an agreed nurture or reactivation path.
02 / What it enables

Practical capability.

01Unified intake

Leads from agreed channels arrive in one place instead of being scattered across inboxes and spreadsheets.

02Transparent scoring

Fit, intent and timing are judged against criteria your business approves rather than a hidden score.

03Fast ownership

The right person is notified with the lead details and the next action already clear.

04Structured summaries

Each lead carries a concise record of what they asked for, where they came from and what has happened so far.

05Nurture continuity

Follow-ups and reactivation can continue automatically until the lead replies, converts or reaches an agreed stop point.

06Source visibility

You can see which channels are producing enquiries and where leads are being delayed or lost.

03 / Control

Visible boundaries.

Qualification rules

Your business decides what counts as a good fit, what information must be captured and when a lead should move forward.

Human handoff

High-value, unusual or sensitive opportunities are passed to a person with the full lead record attached.

Communication limits

Follow-up frequency, channels, stop conditions and opt-outs are defined before the workflow goes live.

Audit + refinement

Lead movement, follow-up and exceptions stay visible so the system can be reviewed and improved.

Build the system around the work that matters.

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